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I’ve been using AI for a while now, who isn’t? It’s something we have to explore because, like it or not, it’s here to stay. I don’t use AI to do the design work for me. I still enjoy the very human parts of product design: understanding users, solving problems, making trade-offs, and working with developers and PMs. But AI has definitely made some parts of my work easier. I wanted to share how I’ve actually been using AI in my day-to-day work, what has genuinely helped me, a

There's a version of me that still exists in the quiet hours after midnight, hunched over a laptop, eyes tired but mind electric, teaching herself something entirely new. That version of me didn't know where this journey would lead. She just knew she couldn't stop. This is the story of how a girl who grew up sketching in Surabaya, who learned to love fabric and thread, eventually found herself designing the invisible architecture of digital experiences. It wasn't a straight l

Lately, I’ve been learning Chinese. It started simply enough. My boyfriend’s family is Chinese Singaporean, and they grew up speaking Chinese at home. I wanted to understand what they were talking about sometimes, and, honestly, make family gatherings feel a little more like home. So I started with the basics: pronunciation, vocabulary, characters, and slowly trying to make sense of sentences that initially looked like a collection of symbols. Then I met the characters. Recen

What if I just built a simple app for this myself? Yeah, that was the first thought that hit me, and it happened nowhere near my laptop. Just a regular afternoon, me sitting on a chair during my lunch break. Just a random thought that suddently push me to make a real product from vibe coding skill that I have been learning. A little background first. I love playing badminton, purely for fun. I play weekly with a group of friends. A while back, I joined an Indonesian community

An honest account of vocabulary I didn't know, a domain I didn't expect, and why I can't wait to learn more I'll be honest, I walked into this knowing it wouldn't be like most products I've worked on. I knew it would be a hard first discovery. I knew it would take more than getting familiar with a few flows. I just didn't know how different it would be, and somehow, one week in, I'm more excited because of it. A World With Its Own Language The first thing that hit me was the

I’m currently working on a CRM product that allows me to explore how Artificial Intelligence can move beyond hype and deliver real operational value to customer-facing teams. Rather than treating AI as a “cool feature,” I’ve been studying how it can be embedded meaningfully into CRM workflows to reduce manual effort, improve decision-making, and enhance customer engagement, especially for sales and call center environments. Start With the User Journey, Not the Technology Befo